In 1915, when a kitchen stove fire
singed his sister Mabel's lashes and brows, Tom Lyle Williams watched
in fascination as she performed what she called 'a secret of the
harem'—mixing petroleum jelly with coal dust and ash from a burnt cork
and applying it to her lashes and brows. Mabel's simple beauty trick
ignited Tom Lyle's imagination and he started what would become a
billion-dollar business, one that remains a viable American icon after
nearly a century. He named it Maybelline in her honor....